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Evinrude Outboard Motors: A Glimpse into a Marine Legacy

Ever heard of Evinrude Outboard Motors? If you’ve been around boats or have a fascination with the marine industry, this brand might ring a bell. They were a significant player in the outboard motor market, transforming boat propulsion with their unique approach.

Evinrude Outboard Motors came to life in 1907, born from the vision of Ole Evinrude in Milwaukee, Wisconsin. It wasn’t just another company; it was an embodiment of passion and innovation.

The Evinrude Legacy
While many know the brand, few are aware of the dual forces behind its success. Ole Evinrude was the mechanical genius, continuously tinkering and improving the engine’s designs. But did you know about Bessie Cary? She was the unsung hero, the backbone handling the business aspects.

Picture this: A scenic lake, a relaxed picnic setting, and a craving for ice cream. This isn’t the beginning of a romantic movie; it’s how the Evinrude outboard engine’s story began. Bessie voiced a simple wish for some ice cream. Despite their location, miles from the shore, Evinrude took on the rowing challenge. As he paddled back, inspiration struck! He knew there had to be an easier way, a better motor to propel the boat. And just like that, the inception of a groundbreaking design began.

Rise and Fall
Over the years, Evinrude saw highs and lows. In 1935, the Outboard Marine Corporation (OMC) recognized its potential and brought it under its umbrella. But like many giants, OMC too faced its downfall and filed for bankruptcy in 2000.

But the Evinrude saga didn’t end there. Bombardier Recreational Products, a renowned Canadian Multinational, saw the brand’s value and made Evinrude a subsidiary. It seemed the storm had passed, but fate had other plans.

Evinrude’s Discontinuation
On May 27, 2020, a bombshell dropped. BRP announced its decision to retire the beloved Evinrude brand, opting to focus on its other marine entities. The once-thriving name now stands as a testament to innovation and legacy. While no new Evinrude outboard motors grace the market, some dealers might still offer a chance to own a piece of this history.

Related Queries

Wondering about the horsepower range of Evinrude outboard motors? Or perhaps, you’re thinking about the warranty period? Maybe you’re hoping to find a dealer nearby? While the brand’s journey has concluded, its impact and the curiosity it ignites remain.

Evinrude Outboard Motors is more than just a brand; it’s a chronicle of passion, innovation, challenges, and resilience. As the sun sets on its era, the tales of Ole Evinrude, Bessie Cary, and the legendary outboard motor will forever echo in the annals of marine history.


What was the horsepower range of Evinrude outboard motors?
The horsepower range varied over the years, but Evinrude offered a comprehensive range catering to different boat types and needs.
How long was the warranty period for Evinrude outboard motors?
The warranty period was contingent on the model and purchase terms, but they generally provided competitive warranty durations.
Where can I find Evinrude outboard motor dealers near me?
Although the brand has been discontinued, some dealers might still have stock. It’s best to search online or inquire with marine equipment dealerships.
Why was the Evinrude brand discontinued?
BRP decided to pivot and concentrate on their other marine brands, marking the end of Evinrude’s journey.
Are there any alternatives to Evinrude outboard motors?
Yes, several brands offer outboard motors. It’s advisable to research and find the one that suits your needs best.

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